Ways to analyze and search for an audience on Facebook

Facebook has powerful tools to analyze your audience in detail and find similar ones. Working with such an audience will give a good conversion. Here are three ways to find and analyze audiences on Facebook that you might not know about.

Facebook Graph Search

The English (US) version of Facebook has a lot more options for searching and working than in Russian. Graphsearch is a detailed search from Facebook, which is also indispensable for analytics.

Go to “Settings”, section “Languages” and select English (US) from the list.

Now in the search line, form a query. Smart search only works with English, but it understands community names in Russian.

You can search for public pages, people, events, posts. There are different options for searching. Look at the examples:

  • People who like people who like Page Title
  • Search for people who have “Like” the page you enter. Important: enter the name in the search exactly the same as it is indicated on the page.

Add other options:

  • People who are not my friends and like Page title and live in Moscow, Russia
  • People you don’t have as friends who have “Like” the page and live in Moscow.

Study your audience:

  • Interests liked by people who like Page Title
  • The interests of the people who “Like” the page.

Pages liked by people who like Page Title. What other pages your audience is subscribed to. You can also add different parameters to such requests: place of residence, gender, age:

  • Pages liked by women who who are older than 25 and younger than 30 and like

Graph Search can search for posts from a specific person for a certain period:

  • Posts of Name from September 2017

These are not all the features of the built-in analytics in Facebook.

Photos and videos taken in a specific place or on interesting dates.

And find information about a person that is not listed on his page. True, if he did not disable this feature in the settings.

Interests liked by Name. Pages liked by Name. Use different parameters and create your requests. If you find it difficult to formulate requests in English, try a special service.

Detailed Facebook content analytics with Popsters

Use Popsters to find the most popular posts and understand what content works best. The service works with all public pages and groups. Thanks to this, you can compare different pages with each other: for example, to evaluate the activity of competitors or to select profiles for advertising.

The tool finds the posts that got the most likes, views, reposts, Er. You can also filter by content type.

Facebook has a smart search, Graph Search. It only works in the English version. It will help you find posts, photos, videos, subscriptions and interests of your audience.

For detailed analysis and analytics of any audience, use Facebook Audience Insights. The tool will show demographics, behaviors and interests.
To have Facebook automatically match people who are similar to your customers, set up a Lookalike audience.

Facebook is testing new feed customization options

The social network Facebook (owned by Meta, which is recognized as extremist and banned in Russia) has begun offering users new ways to personalize the feed. This is reported by the technology publication TechCrunch, citing a statement from representatives of the platform.

Since October 5, the social network has in test mode integrated the ability for users to manually select which posts they would like to see in their feed more often, using the new buttons Show more (“Show more”) and Show less (“Show less”) under publications as people , and communities.

According to the company, if a user selects the “Show more” option, the social network will temporarily increase the rating of this post and similar posts, and if they click on the “Show less” button, they will temporarily lower the rating. According to representatives of Facebook, the choice made will affect the publications that the user sees in the feed for the next 60 days.

“Features like this will help users customize their feed so that they see more content that is valuable to them,” commented representatives of the platform.

In July, it became known that, as part of the next update, Facebook would split the main news feed in the service application into two tabs: the first would contain posts from friends, groups, and people the user followed, and the second would contain content that, according to the algorithm, platforms, the user may like.

Also earlier, just a year after its launch, Facebook closed its Soundbites podcast service in order to focus on the development of other projects within the social network. With Soundbites, users could share short audio stories up to 5 minutes long.